Case Studies

Trade media exposure is vital to attract buy in from retailers. Our Indian snacks client was a relative unknown when we started work; just a short while later, buyers couldn’t get enough, seeing Cofresh products everywhere.

We had a manufacturing client that were causing a bit of a stink. With a local vigilante group kicking up a storm, threatening all sorts and involving the region’s media, we needed to take the heat out of the situation and safeguard the company’s reputation.

What happens when potential government legislation threatens a whole industry? This was the situation faced by the FPA when the government’s Environment Audit Committee reported on the use of paper cups in the takeaway coffee sector. As soon as the report was published, our media relations team leapt into action.

The FPA Awards is one of the biggest events in the foodservice and packaging calendar. We work closely with the FPA’s organising team to launch and administer the awards, market and promote the awards to members and sponsors to maximise entries, and to make sure the event goes off without a hitch.

For supply into the hospitality or foodservice industries, it’s vital to gain momentum quickly, drive awareness and push traffic online. Integrated PR campaigns, like our campaign for NCCO, deliver just that, with measurable ROI.

Plant-based snacks brand Eat Real needed to reach out and engage with the communities that were vital to help it grow. But as a challenger brand, from a family-owned company, budgets were strictly limited.