Plant-based snacks brand Eat Real needed to reach out and engage with the communities that were vital to help it grow. But as a challenger brand, from a family-owned company, budgets were strictly limited.
We knew that to meet the brief in the budget Eat Real had, we’d need to rely on organic social media engagement as opposed to paid activity. We used a range of tactics to drive community engagement, concentrating on making sure we had followers that would reply back to maintain a steady, month-on-month growth.
As part of this, we targeted relevant bloggers and social media influencers who would post in return for samples, ensuring that Eat Real were tagged in every post. We also collaborated with brands who had similar values, enabling cross-promotion across feeds, and made the most of regular product giveaways to spread the word.
We ensured that we took the helm when it came to engagement, too, chatting with Eat Real’s followers to ensure they felt like the brand was listening. This was coupled with creative content such as pairing suggestions, behind-the-scenes shots and user-generated content.
As we approached each milestone in the campaign, we overlaid our strategy with an organic booster campaign to get us across the threshold. The result was steady growth, without losing followers along the way.
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