The FPA Awards is one of the biggest events in the foodservice and packaging calendar. We work closely with the FPA’s organising team to launch and administer the awards, market and promote the awards to members and sponsors to maximise entries, and to make sure the event goes off without a hitch.
The 2022 Awards were the first since March 2020, and the first using the new FPA branding developed by Mighty, which was launched along with the new FPA website in July 2021.
The challenge was to make the awards, held at the Grand Hotel in Brighton, the biggest event yet, making up for lost time and promoting the great work that’s been done by FPA members in challenging circumstances.
First of all, the look and feel of the awards had to set the scene. We worked closely with the team at Mighty to create a whole new look for the awards, featuring the new branding and reflecting that in the colour schemes used. This bold new branding was translated across the set, the programme and menus, awards trophies and certificates, set videos and presentation materials, invigorating the evening with an entirely new look and feel.
As always, we managed all the marketing and admin elements of the event. The LEAP team handled everything from creating invitations, taking bookings, room allocation and dealing with enquiries, to working with the designers for all branded and printed materials including signage, exhibition panels and banners.
A new element for 2022 was interviewing the awards winners as they came off stage and broadcasting those videos to the banqueting hall in the breaks between awards. This gave the winners a real boost, showcasing their great achievements to not just the attendees, but to everyone we were livetweeting to throughout the course of the event – ensuring maximum social media engagement.
“Thank you for organising such a fantastic night. I know how much it takes to ensure all the elements flow seamlessly, and it certainly did that.”
Contact us for a no-obligation appraisal of your communications needs. But don’t expect a team of ‘yes men’ – we dive deep, challenge assumptions and apply our collective experience as standard.