For supply into the hospitality or foodservice industries, it’s vital to gain momentum quickly, drive awareness and push traffic online. Integrated PR campaigns, like our campaign for NCCO, deliver just that, with measurable ROI.
Global foodservice labels specialist NCCO needed help to launch its innovative, bespoke labelling platform Labels Your Way. This new system would allow independent food retailers to print labels quickly and easily, with pre-made templates that made label building simple.
As the platform offered fantastic benefits for smaller businesses, we took those as our starting point. We devised a targeted but penetrating campaign, working with two key publishing houses to reach independent coffee shops, sandwich retailers and café owners. We secured an excellent package with each publisher, covering online MPU ads, bespoke e-shots to the publisher’s data, print advertising, editorial and social support.
Throughout the course of the campaign, we used 12 different assets across four channels over a period of three months, making the most of earned, paid and shared media. The clear messaging and bright visuals encouraged above average engagement and click through to the new website, resulting in a host of new clients for NCCO.